All these are really good points. It's really left me somewhat confused. I worked with a lot of service companies that do work in people's homes. They have voiced their frustration to me about not being able to get people to go online to leave a review for them.
It's difficult to get offline customers, especially people who may not be as computer savvy to go online and write a review. Offering them an incentive seems like the only way they're ever going to make the effort.
@Todd - I know that Google allows a "review station", but my thought on that is, how many people are going to leave a negative review right there in front of you as you hand them an ipad? Is that not creating a situation for a biased review?
I totally understand that the reviews should be unbiased and able to be relied on by others, but at the same time, my dilemma is how do we motivate customers who otherwise would never leave a review online, to do so?
