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I have never used it but try implementing the Smart Paging module + Tokens - http://drupal.org/project/smart_paging

Thank you Tom.  That is good to know.  Good to know there won't be negative SEO and yes, from a PR standpoint I will look into deleting some of the accounts.  Certain are less active just b/c they are more obscure and we'd rather focus on, like you said, those that convert.  Thank you for your reply.

Thanks!  Will go with it.  Worth the try. Thank you!  Love this community thing.

In the query, if the brand name is slightly misspelled, you will still be ranked high (most likely 1) in organics.