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Many thanks for this, it's really helpful.

I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk.

I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe.

As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe.

I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem?

I also assume that creating content in different languages would be a logical (if time consuming) option?

Are there any other tried and trusted techniques that can be used to target traffic throughout Europe?

I'd appreciate any advice.

Thanks. I assume then that they have no weight with regards building domain authority (as opposed to in-context links from high quality websites)?

I've noticed that on sites with decent social presence and regular content posts that Moz isn't showing/recording any inbound links from Twitter, Facebook or LinkedIn.

Posts are regularly shared via these three channels but no inbound links ever seem to show up. Does Moz not record such inbound links, or are they all disguised using JavaScript or some other trick?

Many thanks for the prompt response and also for confirming my suspicions, it is much appreciated.

The robots suggestion is handy too.

Hi,

I have a client that is publishing 7 or 8 news articles and posts each month. I am optimising selected posts and I have found that they have been adding a lot of tags (almost like using hashtags) .

There are currently 29 posts but already 55 tags, each of which has its own archive page, and all of which are added to the site map to be indexed (https://sykeshome.europe.sykes.com/sitemap_index.xml).

I came across an article (https://crunchify.com/better-dont-use-wordpress-tags/) that suggested that tags add no value to SEO ranking, and as a consequence Wordpress tags should not be indexed or included in the sitemap.

I haven't been able to find much more reliable information on this topic, so my question is - should I get rid of the tags from this website and make the focus pages, posts and categories (redirecting existing tag pages back to the site home page)?

It is a relatively new websites and I am conscious of the fact that category and tag archive pages already substantially outnumber actual content pages (posts and news) - I guess this isn't optimal.

I'd appreciate any advice.

Thanks

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Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.

That's great, thanks for clarifying and for all your advice, it is much appreciated.

Many thanks for that advice, it is very helpful.

To clarify, do I need to build inbound links from the websites that are already linking to the top results in Google for the exact match search, or, do I need to build inbound links from more related websites that help support the nature of my content (which also help Google to understand that the copy is about work-at-home solutions for businesses, and not work-at-home job opportunities)?

Thanks for the feedback, it is much appreciated. When I search for the optimised term "Quality and compliance in a work-at-home environment" the first results are actually completely irrelevant - they are basically job sites advertising quality and compliance jobs, and they don't have anything to do with dealing with quality and compliance when working from home (which is what the post is about).

Isn't it odd that a search for the optimised term "Quality and compliance in a work-at-home environment" doesn't even bring up the post in the first 200 results? I've never had that before - I've had optimised pages appearing on page 1, 2, 3 or 4 of SERPs dependent upon competition, but I've never optimised posts and not had them show at all (even for an exact match search).

Obviously, in the first 200 results there are a lot of low domain authority sites, so I'm still baffled as to why the optimised pages aren't showing at.

At the moment this isn't about ranking higher, it's about being ranked at all. Any ideas?

Quick update: this did just turn out to be a case of me being impatient with a new website. A few days after my last post (above) all the optimised pages started showing high in SERPs. The info on supporting inbound links is very helpful however.

Will do, thanks.