Welcome to the Q&A Forum

Thanks Russ, ultimately I'd like to remove the low value links. We can work to increase links to the more important pages but was hoping to reduce these low value links as well.

As far as I know if your pages pass the "mobile friendly test" - they get the label "mobile friendly". If you check https://www.google.com/webmasters/tools/mobile-friendly/?url=http%3A%2F%2Fwww.billboard.com%2Farticles%2Fnews%2F1481451%2Fravi-shankar-to-receive-lifetime-achievement-grammy => it's considered mobile friendly so it is ok for the mobile update If you change your user agent to mobile and do a site:billboard.com you can quite easily identify the pages that are not considered mobile friendly (you should see them in WMT as well). If these pages are important in terms of search traffic, you might consider to create a mobile version of these pages as well. Don't really understand the point of the redirection for the Google bots - your system should normally send all mobile devices to the mobile version. Googlebot will identify itself as mobile device so should be redirected. There is no need to make specific redirects for the bots. I would try to focus on the performance on your pages - the score from PageSpeed insights is not great (for mobile/desktop) - https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.billboard.com%2F&tab=mobile Desktop version is loaded in 8sec (http://www.webpagetest.org/result/150429_4Q_15JQ/) - mobile fully loaded in 20sec (http://www.webpagetest.org/result/150429_S8_15QW/) - so there is probably some room for improvement. Having the mobile friendly label is the first thing, but if your site is slow to load the user experience will not be great and this can impact your rankings for mobile (regardless of the label). Hope this helps, Dirk