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In our PR agency, we find that it is true to say the top-tier guys rarely pick up news from a press release site, but it does happen sometimes (albeit rarely). For the top-tier we always send the release directly to the targeted journo/blogger/influencer and follow up.

We do get take up from mid-level blog and news sites from issuing releases via a wire service though (we like PRWeb and PR NewsWire - different services seem to work better in different territories) - those are a bonus and they usually give a link worth having.

Wow, that was quick. Thanks David!

Reckon we'll go with blog/postname as it makes it easier to restructure categories later too.

Hi, looking for some advice on the structure for a relatively small site (around 200 pages).

I'd like a structure where we can talk about our services as well as write blog articles on topics that relate to our services. We'll have loads more content in the blog area than in the services area.

I was thinking of this:

option 1:

/services

/services/copywriting
/services/social-media
/services/press-releases

etc.

and categories for articles where we'd give tips, talk about trends etc.

/copywriting
/social-media
/effective-press-releases
etc.

would it be better to have a different structure, say:

option 2:

/copywriting
/copywriting/services
/copywriting/articles

OR

option 3:

/copywriting-services
/copywriting-blog

OR

option 4:

/services/copywriting
/blog/copywriting

OR is there another, better way perhaps? Of course the internal anchor text links to the services/blog articles pages will be tuned to try and make it clear what each section is about i.e. our services vs. industry trends/comments/tips for the blog.