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Hi there,

Most definitely seconded to what Casey said. Linkscape doesn't filter based on spam, so the authority you see passed here is skewed in terms of real world effectiveness in Google. Squidoo really is one of the most awful dens of spam online. Interestingly though, I was just taking a look at the full list spreadsheet of sites hit by the Farmer update (according to Sistrix's data) and Squidoo isn't mentioned.

But it really is awful. Stay well away

Hi Rich,

I see all the phrases ranking at the higher level, besides [running boards], which I see at 64 (google.com, personalisation off, geo-location = US).

When you see activity like this--sites popping into and out of the SERPs--the answer is usually either that the site is very new (not the case here) or that it has a backlink issue that is causing a filter. Have you done any link building that would be considered less than white hat?

Also, have you experienced any down-time recently, such as the site returning 404 errors for a period? You sometimes come across indexation and rankings problems as a result of Google attempting a crawl while the site is unavailable.

Hi Paul,

I'm really not a fan of providing entire sites in HTTPS and really recommend only using secure URLs on pages through which sensitive information is passed. As Tom says, ensure that every URL is only allowed to load with either HTTP or HTTPS and that the other version 301 redirects to the canonical version. If this isn't technically possible, ensure that the canonical version of the correct URL (the one you use to link within the site, etc) is referenced in a canonical tag on the page.