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Hi Christy, I'll watch it now - thanks for the response!

I would definitely use it as some of the metrics as long as the traffic is coming to certain pages that might have been pushed by the PR agency. Another metric that would be good to look at is the number of new links/domains that are linking with the anchor text that is your company name. I would expect most PR agencies to focus on company names.

Hi there, To chime in, I also think it's worth mentioning that there are many important factors involved here, so us taking random guesses might or might not be as helpful as having a total list of the possibilities: Google’s 200 Ranking Factors: The Complete List by Brian Dean for Backlinko http://backlinko.com/google-ranking-factors Best of luck! Zack

Great, thanks

So happy to hear that, Cieron. Good luck!

Adding your contact number is allowed, but I wouldn't necessarily recommend it -- especially if you use tracked phone numbers on your website to track the leads coming in organically, direct, paid, etc. i recommend mkaing your meta descriptions catchy and include a call to action that will entice them to click through to your site, which is where they will find your contact information.

All makes sense Thanks very much

Thank you for your answer John!

My site experienced a 60-70% drop in google organic traffic too, late on Friday 11th October/early Saturday 12th October, and hasn't recovered at all yet.  Is this when you experienced a drop too?  There doesn't seem to be any online chatter from anyone else experiencing a similar drop.  I had thought I'd managed to avoid any ranking drop following the latest Penguin/Hummingbird, but it looks like a delayed reaction!