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Hi Dov, You can definitely create separate sitemaps and GWT accounts for your two subdirectories if you prefer, but I don't think that it'll solve your problem. It sounds like the problem is, pages on the original subdirectory probably have a higher Page Authority and are outranking your new pages. When there are two pages on the same site that are both relevant for a search term, Google tries to only display one. So, your best bet is to make sure that there aren't any pages on the old subdirectory that are relevant to the keywords that you want the new subdirectory to rank for. You have two options here: Remove pages from the old subdirectory that are ranking for terms that you want the new subdirectory to rank for. 301 redirect their URLs to the new subdirectory. For pages that you would like to stay on the site, change the wording so it doesn't compete with the new subdirectory. I realize this is really general guidance, but it's tough to give more specific feedback unless I can see the site. Hope this helps, Kristina