Questions
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Deleted/Merged Content on Site Migration
If you want to keep any SEO value from inbound links that go to any of those older pages, you'll want to 301 redirect them to a similar page (i.e. a top category page). According to Rand Fishkin's Moz blog writeup, Are 404 Pages Always Bad for SEO? http://moz.com/blog/are-404-pages-always-bad-for-seo "When faced with 404s, my thinking is that unless the page: A) Receives important links to it from external sources (Google Webmaster Tools is great for this) B) Is receiving a substantive quantity of visitor traffic and/or C) Has an obvious URL that visitors/links intended to reach It's OK to let it 404." According to Moz's Redirection SEO Best Practice: http://moz.com/learn/seo/redirection ... you want to use a 301 redirect to indicate that the content has moved permanently. Here's a post that describes how to create a more SEO friendly migration, here's a great info graphic: http://moz.com/blog/achieving-an-seo-friendly-domain-migration-the-infographic Hope this helps! Thanks, -- Jeff
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