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Hi Marc, Could you please tell us if Caro of i have answered your question? If so, please mark the answer. It's nice to get some credits for the work we've both put into this Thanks very much. Bas

Hi Mark, I do suggest moving to a provider like DigitalOcean that offers great hardware that costs less than some shared hosting solutions. With DO, you have complete control. I wouldn't suggest PHP redirects with Wordpress extensions unless you absolutely must. I moved to Nginx years ago, but with Apache I know you can still have an .htaccess file in your website home directory, and rewrites should work these just fine.

Billy and Dan are spot on. Not only is it feasible to have a new section on the site, you are doing what Google loves and introducing new informative content, growing your site and raising its overall value/authority. Google will have absolutely no issue with tightly relating any kind of surfing/board activity. Only consider if the new content is way off track - cake decoration classes or something. I would just ensure the structure of your site is such that you have something like - www.islesurfboards. com/paddle-boards/ rather than www.islesurfboards. com/blah/blah/paddle-boards/ Another way of looking at this - if you have a successful site then where better to test the market, rather than investing time and money in a new site.

It really doesn't matter. Anchor text as a ranking factor is on it's way out as far as we can tell. I would call yourself whatever works best. If it makes sense to call your business Isle Paddle Boards, cool. But if you sell more than that, you might do something more broad. When you link, just make sure you're describing the page and why people might want to visit it. If the story is about paddle boards, you might link to your paddle boards page with "check out [Isle Paddle Boards]" with what is in the brackets as the anchor text. Make sense? Don't worry so much on what exact phrase to focus on. Does you page pertain to just stand up paddle boards? Or all paddle boards? Or are those the same thing? If they are the same (and I don't think so), then use the longer term.

One thing to try testing is to have your product at the top of the page, with all your content below it utilizing tabs. A great example of an ecommerce site that does this (that's killing it in SEO) is Overstock: http://www.overstock.com/Office-Supplies/Ergo-Value-Mesh-Medium-Back-Task-Chair/3861788/product.html See how they have the product at the top with a short paragraph and a buy button, but below it they have a bunch of tabs with content on them with additional info such as product details, reviews, q&a, etc. This is a great approach for balancing sales conversions and having more content on the page.

"move to a new ecomm cart that allows a blog on the domain and migrate over all the content?" I would do that. Put the content from www.islesurfboardsblog.com on your primary domain www.islesurfboards.com. Make sure to do a 301 redirect on a page-by-page level from www.islesurfboardsblog.com to www.islesurfboards.com once the content has been moved. Don't just do a blanket 301 to the homepage of www.islesurfboards.com. Watch this video on how to do the 301 redirect correctly: https://www.youtube.com/watch?v=r1lVPrYoBkA

Just so you know it here is a link count for your homepage using screaming frog seo  if free tool URL http://www.islesurfboards.com/ Status Code 200 Status OK Type text/html; charset=utf-8 Size 45328 Title Paddle Boards Surfboards San Diego, CA Since 2004 Level 0 In Links | 279 Out Links | 153 | I have made the links. show up here for you so you get an idea of what's happening

It depends on what those 60 articles are about... It looks like some of them can be expanded into larger guides: "How to choose a woman's surfboard" Make this page oodles bigger with pretty images & several links to the best top 5 brands of women's surfboards. Then with the more specific ones like longboard surfboards again expand it to just ad more images more text and make that page bigger. You can totally take two general blah articles and edit them so that each one is more specifc and less general by adding text images tags and adding to the the copy.

I agree with Casey and Rob, apart from the "do or die" stance. If the other blog links back to the original article, and the original article is on your site, I don't see it as a big problem - as long as it's not something you do often - and as long as most of the content on your site is unique. Google will usually be able to figure out what the source is, if there's a link back to it. I'd still only have the article on the one site, most of the time. Make sure the blog you're posting on is worth giving your great content to as well - guest blogging can be an excellent way of increasing your own readership if you choose relevant, popular in your niche blogs. Also get some relevant anchor text if you can e.g. "Marc Miller regularly updates his Outdoor Gear Blog" (you can come up with something better than that!). If you haven't seen it, this is a great post about increasing blog traffic: http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic-2012