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Normally the theme name would be listed in the main CSS file on the site, which in this case appears to be http://www.zoompondy.com/wp-content/themes/zpondy/style.css,  but it seems to be missing (not sure how they got away with that one). Based on the amount of custom code in the style.css, I'd guess this is a custom theme rather than a child theme.

In case this helps, they used what appears to be almost the same theme on this related site http://www.zoomsydney.com/, but that one doesn't give us any more details about a possible parent theme.

I don't think the best hosting has to be the most expensive, so going by what you can afford isn't the best guideline.

If your site is performing well, you have no security concerns, and the hosting company is responsive to support requests, then I'm not sure why you'd need to look for anything else. If you feel you are having trouble ranking well, attracting visits to the site, or converting those visits to customers/members/subscribers (or whatever conversion is appropriate for your business model) then you might want to consider the benefits of a hosting upgrade.

Is there a specific issue you are trying to solve?

In general, you should consider whether a link is valuable for the people visiting the other site. If so, then it is worth adding. If not, and it is simply a link exchange for the sole purpose of attempting to improve SEO, then you should not bother.

In theory, the listings changes you are suggesting should all work. But, Google My Business does not always work they way they say they are supposed to, especially when significant changes like this are made.

In some cases, we've made a change of a name or address for a business, and after the correct info was in place for a few days or weeks, it reverted back to the old info. One way to help avoid this is to make sure that you update all the business listings, not just Google. If Google sees the change you made being made across all directories, they are much less likely to revert anything.

As long as the listing is verified before you make any changes, you should not run into issues there. And assuming you'll be listing this business on your website, and updating all listings to point to your website, your site will benefit.

It has been my experience that the distance between a business location and the search location depends on the amount of competition for that product/service. If there were 10 competitors in the zip code where someone is searching, you are not likely to see results in the top 3 from outside of that area. But if there aren't many options in or near that zip code, you'll see results from further away.

Another factor that seems to influence where results are displayed is the location of people who review the listing. If a listing has many reviews from a given town, it seems that Google is more likely to display that listing to others in that town. And, since you have reviews on both of your listings, but your competitors do not seem to have any, your ranking is being bumped up as a result. Good job on the reviews!

Hope this helps,

Ira

Interesting...  just tried to add a flooring contractor, but there is no relevant category available. The list of categories seems to be very limited, at least at this point. Specifically, service area businesses don't seem to be included yet.

Just to clarify, they actually do have a physical address. So it wasn't that I was trying to add them as a SAB without a physical address, just that the categories are very limited. Other than the 10 or 20 listed in the dropdown, it appears you can't choose any other categories for now.

Ah, wasn't even thinking about the fact that you need to provide an address either way, but it definitely seems they are only looking for physical places that people are likely to visit. There is a prominent link to claim the business, but of course that only matter is you are the actual business owner or representative. So as an agency, we have our normal options (which in our case luckily includes Google's  GYBO program).

In the case of my flooring contractor, he is still just a prospect, so I thought this might be a great first step. It is pretty rare that I find any established business that is in no way listed in Google Business, but here is the whole list of categories in that can take advantage of this new option:

1. Home
2. Restaurant
3. Bar
4. Clothing store
5. Homegoods store
6. Electronics store
7. Supermarket
8. Shopping Mall
9. Movie Theater
10. Gas Station
11. School
12. Grocery Store
13. Cafe
14. Hospital
15. Doctor
16. Pharmacy
17. Museum
18. Night Club
19. Bank
20. ATM
21. Gym
22. Private Home
23. House
24. Residence
25. Private Residence

So, 20 that are actually business categories, focused on food, healthcare, and retail, along with 5 different ways of identifying a living residence rather than business. It will be interesting to learn how effective this method of adding info to Google becomes, and whether they expand it to new categories.