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Thanks David I was actually looking for something more than the basics... I realize the tactics and best practices are universal. However I was hoping to find those industry specific nuggets... Thanks anyway

Hi Ali, While the contributors above make great points, it may be helpful to look into some resource info for more details.  This won't provide you with a quick answer, but I found this book quite helpful in discussing issues on the discrepancies.  Brian Clifton goes into quite a bit of detail in, "Advanced Web Metrics with Google Analytics".  He addresses the points from the contributors above and quite a bit more. best of luck.

I can't say there's no risk, but this is pretty blatant, and Google is generally good about detecting that. This was done in an automated fashion only on blog comments, and probably in a very short time-frame. On top of it, many of the comments are nofollow'ed, which means they weren't paying attention at all (they just sent out a bot and let it go). If Google took action, it would probably first be against the phrase (and I'm guessing you don't want to rank for "buy cocks" anyway). Your link profile isn't quite as strong as I'd like to see, so there is some risk, but my gut reaction is that this is probably a short-lived attack that won't have much impact. A few suggestions/possibilities: (1) Keep an eye on it. People who fire off these low-value attacks tend to give up easily, but if they persist, that's a bigger issue. (2) Notify the webmasters, as Syed said. (3) Disavow - via Google Webmaster Tools - some of the worst links (really bad/spammy sites, etc.). Unfortunately, this is link by link, or domain by domain, at best, so it's not always a viable option.

Than you