@EGOL thank you so much! Your advice was better than anything I could have received with a paid consultation. Really!
This information is exactly what I was looking for:
1. My site was #8 but I made some recent changes that dropped it to #9 but I think it will bounce back hopefully higher! So now I know that my conversion is okay, I just need to keep moving up.
2. Yes, that 3600 is for exact match not broad. For the month I would say I will end up with about 300 unique visits. So, about 10% which will probably also increase as my site reaches a higher ranking.
3. Adsense! Honestly, my acct. was banned shortly after I started it. I had a site that was on the first page (random dumb luck) without even any content. I threw up some relevant content and opened my adsense acct. and got my first clicks. Told my spouse and out of a goodhearted intent to help, clicked up my adds without me knowing. POOF! About 3 days later, my first dollars were gone!
Word of advice to all, don't tell those you love or friends about your sites specifically because it really can go wrong quick BUT it was a blessing in disguise because it taught me so much and improved my sites. I had to really search and figure out my alternatives.
4. Now I know my results are normal and not to take it to heart to much when I see big shots exclaiming they have gone from $0 to over a $1000 in a few months without even working that much. BS!!!! Maybe, just maybe with Adsense but Amazon seems to be a whole different animal.
People get impulsive and will click on an ad but getting them to buy is alot harder but worth it I think.
So my goal will be to get up higher than #8 and #9 as well as increasing the time ppl spend on the site.
Thanks again!!!