Questions
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Why/how are some organic results on the Goolge SERPs displayed with bullet-pointed lists?
Hello Jennifer, I'm sorry I'm so late to the party here but I wanted to point you to a post Dr. Pete did in September: http://www.seomoz.org/blog/how-do-i-get-googles-bulleted-snippets Based on what I'm seeing in my vertical (namely coupons). think what it boils down to is organization. There is no "official" way to get these types of listings, but the more organized / structured you can make the data the better. That's why it's so easy for bulleted lists and full tables to get them because the delineation between the coupons is very obvious to bots. I have also not noticed any relation to these listings and structured data markup as described on Schema.org.
Moz Pro | | Everett0 -
What's better now? A super-short URL structure or a slightly longer, more descriptive URL structure?
I agree with Keri here. If you want to be able to produce detailed reports, consider doing it the way described in the Lunametrics blog.
On-Page / Site Optimization | | seowebjunction0