Questions
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How Do I Track AdCenter Keyword Data in Google Analytics?
Hey, sorry for not getting back to you quickly! I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!
Paid Search Marketing | | JasmineA0 -
Find My Missing AdWords Conversions! (my white whale)
Hi Jasmine, Thanks for the good information. I have always suspected that the cookie was being dropped in some cases but that has been difficult for me to prove! Checking out Multi-Channel Funnels reports in Google Analytics has given me more confidence that that is the case but it is still not adding up exactly. Here is something interesting. If I add up all orders with Google affiliate ID's and all orders with a long-string referrer that originates from google.com/cse , google.com/aclk or google.com/url I get my magic number of 31 conversions which matches what AdWords has. I believe I can pull a report from our database that would populate with just these parameters. If you have any other ideas though, I'd love to hear them!
Affiliate Marketing | | IDASEO0