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Hey Stephen I think your best bet here is to find someone who can help you directly. It can be very hard to diagnose an issue like this in a Q&A situation with only screenshots to go off of. It's a custom theme, as you said, so who knows what the developer did to it! I would look in a site like Clarity: https://clarity.fm/browse/technology/wordpress or try in the WordPress forums!

a) What does he mean by that? I am not entirely sure to be honest - but I think it's besides the point either way (keep reading) b) Can it truly just be that simple? What Andy said - nope, there are much bigger factors at play c) Can I use the same layout when some pays and just chance the button direction? d) If there is anything else you see that needs changes. I will be forever grateful. Absolutely - here's some blunt high-level advice: The design could really use some work. This could just be my opinion, but users really want to trust websites. Design can convey (or hurt) trust. The site looks old and outdated, and I'm just not sure users will trust the content, and further really enjoy and like the site. The design needs to reflect the quality and recency of information you have and the overall brand experience. Expand into other marketing channels - what else do you have going on besides SEO? You want to become a known "brand" that when people think of 'film crew jobs" they think of going directly to ICREWZ instead of Google. Be better than Google for users to find these niche listings. This might take (aside from a design upgrade), other marketing - anything - be where your target audience is - maybe that's social (instagram??), podcasts, video is a huge one - I'd expand beyond two YouTube videos and do way more there. Maybe it means also facebook ads and/or PPC.  In other words - build an audience somewhere/anywhere. You're posting just basically a feed of job listings etc on social - instead, do that only 20% of the time and the rest of the time work on building engagement and an audience . You actually have people using the site yes? Leverage all those relationships and customer base to promote your site. Maybe they have websites, blogs, channels, YouTube shows etc etc - how can you partner with them to get in front of their audiences. I'd also ask your existing customer base about problems they are having and then creating that blog content for them to help solve their issues. All that stuff - and much more I didn't mention - will feed back into your SEO success much more than scrolling

Hi Stephen, Well obviously you haven't tagged your new posts with any Schema.org markup, otherwise it would show up there. You could look into using Schema.org/WebPage or Schema.org/Article / Schema.org/NewsArticle if you think that would be relevant to Google.

In the post/page, scroll to the Yoast settings box, click on the advanced tab and there should be a "Canonical URL" field near the bottom

Stephen Ahh I see. This is a bit of a different question. I think you are asking "why do my inner pages not rank, and why does only my homepage rank"? I think we should zoom out and look at more the concepts of "keyword targeting" and site architecture. This can get pretty involved, and would be an entire blog post - but here's a few resources to check out first: http://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization http://www.lunametrics.com/blog/2013/01/31/keyword-targeting-mistakes/ https://blog.kissmetrics.com/site-structure-enhance-seo/ To rank for "film crew jobs los angeles" the site needs a really dedicated page about that specific topic, that has information about that topic better than other websites out there. The site current does not it seems, so the homepage is ranking instead because Google does not have a better option to rank for that keyword. This doesn't have much to do with _how _the page is created, if it's a CMS, category page, etc - if the end result is a page that serves that search then you will have a much better chance of ranking it. Then you need to be sure you have an intuitive site architecture - this post is pretty good about that: http://www.seobook.com/getting-site-architecture-right

331 pages returned by Screaming Frog. Sorry, looks like the search wouldn't be causing it. I do see a lot of your crew pages are throwing a 301 redirect to screaming frog, but I can't duplicate this manually. It doesn't seem to crawl past page 9 though. Also, most of your internal links are redirecting as they include the city name in the url, and then strip the city out for the final page. I can't seem to access your robots.txt to see if something is preventing the crawling of these pages, but that might be where the problem is.