Welcome to the Q&A Forum

It currently lives here https://moz.com/researchtools/crawl-test Lots of Algo changes = Lots of Moz redirects!

I think I understand better now. Use the noindex,follow tag on the content you don't want included in the search index. If you are using Wordpress then you should check out http://yoast.com/wordpress/seo/

Should I suggest my friend build a few links on his blog to the WSJ posting in question? No. If he did then it becomes more of a link exchange which is not the desired outcome. Or, does building links to the page mean that he needs to create a blog elsewhere, make content relevant to Megan McAllister, and build links to the WSJ posting? Most of the time you want all the links you build to be pointed at your site. An undiscovered link from the WSJ is a reason for an exception. You don't want to build a new blog for this purpose as that would be manipulative. Instead, locate other sites which may be interested in this article and let them know about it so they may link to it. One final note. Performing these steps will help the SEOmoz crawler locate the article, but Google already has the page indexed. If you search Google.com for "who is megan mcallister" you will notice the page is the second result.