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I think I understand. It can definitely be tough to work out the right metrics to evaluate a site's search potential, or even the right metrics to report down the line. To be perfectly honest, I don't think you'll learn much from the numbers you're talking about. There are just so many variables—size of site, marketing strategy, product offering, and specific goals are only a few—that a formula like that can't be universally applicable. Plus, there's the simple fact that in a vacuum a click is pretty much worthless. Who's clicking? Why? Why do you _want _them to? Where are they landing? What did they search for? What are they looking for? This isn't quite so concrete, but start by thinking about what you want to get from your SEO work. Is it just more clicks? Is it more conversions? Is it greater brand visibility? Patrick gave a really, really good list of educational resources that might help you wrap your head around everything, but I'd actually recommend starting with the Beginner's Guide to SEO. For the sake of your question, you may want to focus on Chapter 10, Measuring and Tracking Success. That should give you a good sense of what constitutes "success" from an SEO perspective. I also recommend this checklist for a technical SEO audit, which will give you a much better idea of what kind of work you've got ahead of you. (If it looks kind of screwy, it's because of our recent blog redesign. Working on it!)

Hi, Thank you for useful information, really helps! I wish I could manually (I'm a designer and parttime webmaster on our site), but since the links are too many from too many places, and login page has nofollow norobot, I will recommend my boss 301... Thanks again! : )

Yes, the original content remains the same place. and that's why I am a bit skeptical of this method. It will remain at myblog.ABCD.com and at the same time, that contents can be seen at mydomain.com/myblog. I was thinking to put 301 redirect on original URL to new URL if possible, to avoid the duplicated content exist on multiple URLs. From Google's point of view, the blog looks like it exists on mydomain.com/myblog by using the gateway URL-rewriting. It saves a lot of hassle but I am not convinced that this is the safe way of doing it. Thank you.