Questions
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HUBSPOT
Hi Paul, I actually came here looking for the same info. I'm half way into my 30-day trial, and I have to admit I'm pretty impressed. I get prospect e-mails with the company name, location, pageviews, and referrer of the visitor. That would allow me to send marketing materials to that visitor knowing how they got to my site and what they were looking for. Really cool! There are a lot of other great tools, like scheduling posts on social media sites (think Hootsuite), form builder (think Wufoo), a simple CRM (think Highrise), keyword analytics (geographically limited and not nearly as detailed as SEOmoz), other SEO tools for content and blogging, and the most awesome feature which is e-mail marketing automation (think Salesforce.com workflow for e-mail). This e-mail automation allows you to set up a flow to "nurture" leads into customers, so if a certain link is clicked or customer information is entered on a certain form or landing page, Hubspot knows and starts sending the e-mails you have created on the schedule you set up for that specific call-to-action. Point is to send pertinent information to leads base on their activity on your site. Now, for a niche business like American BBQ catering in Taiwan, this is really cool. It's probably not so useful for standard e-commerce sites or low-cost, high-volume businesses. On the down side, and I mean really down side, is the native content management system. Sorry Hubspot, is just sucks. Just a little bit more love on that side and there wouldn't be too many services that could compete. And pricing is an issue for us. The version that would allow me to use the Hubspot API on an external site is over $8K a year, which even if my lead conversion increased 32% (the number they boast), then I'm paying over $200 for every new customer. Those numbers aren't very attractive to me, but they might be for you. Great people there, great support, intuitive system, terrible CMS. But at the end of the day, the system could help you save time by merging lots of systems into one. B+ Kevin
Inbound Marketing Industry | | kwoolf1 -
SEO Training programs
Are we allowed gratuitous self promotion? Check out http://www.emarketeers.com/training-courses/seo-training which is accredited by the Chartered Institute of Marketing CPD Programme. We're only training in the UK at the moment however.
Educational Resources | | jsaipe0 -
If we use content copied from another site ( assuming we have not plagerized), does it hurt our Google Rankings?
Todd, Thanks for your response. Allow me to expand on our challange. We are an ACE Hadware store and sell hardware online. We have about 60,000 SKU's in our online stores. We have two problems when it comes to duplicate content. First, all of our product content comes from ACE Hardware's catalogue. Since ACE Hardware also has an online store, all of our content will be exactly the same as ACE Hardware's. So it's duplicate. Second, we frequently copy manufacturer's information and insert it into our site to help decribe a produc't features and benefits. So once agasin it duplicate. With 60,000 SKU's it's not possible to rewrite all the copy, besides how many different ways can you describe a hammer. Thanks, Paul
Content & Blogging | | huskers0