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Hi Hope that you are well. Single words are really hard to win especially ones as highly competitive as these. By creating really great content within these pages that contain your keywords and writing your keywords within your title's/urls/alt tags you will be strengthening these pages. By having other pages within your website that contain links to these pages that have content relevant to seo and web design you will further strengthen these pages. SEO MOZ have this great blog post as well that should help you http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization You will have to be careful to ensure that your site isn't overly optimized and you have a strong link profile attached to your website. Try Rhea Drysdale's webinar - I found it really useful. http://www.seomoz.org/webinars/link-smarter-not-harder Hope that is of some help.

I forgot to include, keywords do not need to be exclusive to an individual page, they can be targeted on multiple pages, but having the specific landing page will likely be the most effective area on the site for concentrated on-page SEO tactics.

Hi, You have listed this as a question, but haven't asked one... So I have a question for you, Has the website that you are talking about ever posted a job on any job seeker sites? Dan

See if he'll let you do a 2 month  test with a different home page and let him see the difference in the traffic/business and then let him make a more informed decision. On  the other hand, the page that all your "home" navigation links go to should be a page like the one you wish your home page would be--a page with a bit more static content than the /начало/ page and one that other parties might link to instead of the domain's (current) default page. Develop your external links to that page. In the market you're working in, you better have real, link-worthy, thought leadership-type blog posts regardless of what's on your homepage because it's likely that the majority of your search traffic will land on your blog posts--at least until you build awareness and strength for your brand. Don't blame the lack of traffic on the boss' decision on the home page if you haven't pushed really hard for top quality content. If you've done that and he/she hasn't complied, blame the lack of traffic on their business sense, not necessarily on the web site.