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Absolutely, as Don and Monica have raised, your unique content is outweighed by your "duplicate" content. Get some more rich text. For instance, put yourself in the shoes of your customer and think about content that would make you buy the product with NO DOUBTS! Things like testimonials/reviews will aid the user Why not introduce some protocols or tips to make the content different? More images with optimised file names and alt tags (don't just name images 187041111-370_370.jpg!) How about a short description of the product on top under the title and then a descriptive unique one further into the page? It helps spiders crawl your keywords early, it sells the product in a instant to users and it enriches the page. It's no different to real world. In the real world a user might do research before making the purchase instore, why not offer that research on your page itself to re-affirm this is the product you want and in turn make your page a more optimised one?