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Hey Patrick, Adam's most important tip is to use creativity to not make these page read in a robotic, repetitive fashion ... that applies to how you write all tags, as well as main body copy. (Good point, Adam!). Personally, I wouldn't worry about a number of times you repeat a keyword in the text. Trying to meet numeric quotas can kill creativity. Write as beautifully and helpfully as you can on every page you publish, and you'll probably find that you are naturally optimizing all tags and text without having to jump through any hoops to do so.

Hi Paul Many thanks for the swift reply, much appreciated. I will check why the nofollow was originally added, but as you say by removing it from the pages will allow it to pass the juice onto other internal pages. Point taken re your last comment. All the best. Richard