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Hey Jamie! If you're a new site this might take time. Essentially Google needs to recognize your site as an entity which it may not have done yet. This might take some time as users might need to send Google signals by querying "home on the swan" and then adjusting their query and navigating to your result. With our clients, we've seen this can take some time but generally Google will start to rank new sites over time as it collects more behavioral data. In the meantime, you could try other things to improve your optimization: Add to the "Organization" schema you have on the home page and ensure the name property uses "Home On The Swan" Internally link to the home page using the anchor text "Home On The Swan" Generate backlinks using the text "Home On The Swan" P.S. I noticed that your site uses Shopify. This guide might also be helpful for you: https://moz.com/blog/shopify-seo