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You are looking at two different types of queries, but yes, you should focus on having the city name plus the product.  While Google does localize results based on IP and personalized preferences, it is not not completely independent of keyword optimization. Another way to think about this is that, lets say that Google only took into consideration the IP of the user versus what the keyword the user typed into the query.  How would Google know where you are local to?  It is partially due to the keywords you have on the page related to your location. You should be able to optimize for both your location and product by using a combination of the keyword (and variants of it) and the city See what the most common term using KW research and then vary off of that.  So if Houston Plumbers is the main keyword you can use that and variants of it.  (Plumbers in Houston, Plumbers near Houston, Dependable Houston Based Plumbers etc). I have seen pages that I have optimized using this methodology on large scale Yellow Page type sites for a number of products/services and had the page rank on Page 1 for both types of searches such as "Dallas Plumber" (locality plus product service) and "Plumber" (product/service only).  Obviously, your mileage may vary depending on the competition, but, the basic message is that you are going the right direction when targeting locality + product/service vs just service alone.  The error in your case would be to leave out the location information. Good luck.

I have never seen this work very well. My guess is the impact would be neutral. Your better bet is to create content that is useful and then engage directly with your audience via social networks to promote it.

Hey, I've not got any experience with Traffic Geyser myself, but I'd entirely second Russ's perspective on the product. It may be valuable to you, but it's a pretty expensive package and I would take all the claims with a massive pinch of salt and the knowledge that you could get slapped for using it. If you're keen to just get views and exposure for your video - I would highly recommend both ploughing some PPC budget into the Google Display Network and paying for YouTube views that way (assuming your content is suitable). You could also look at a service like Unruly Media who I have experience with and would recommend. Unruly do viral seeding through blogger outreach - paying bloggers to embed videos and generate more views. All links are nofollow - so the service doesn't break any Google webmaster guidelines.

Hi Martin, Thanks for taking the time to share your insight and points. I will definitely be putting some of your points to use. I will post back feedback once i see results...