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I want to see (and possibly compile) other marketers tips and tricks when it came to setting up their Google Analytics. I feel like I sometimes get into a rut when I setup GA for clients and I want to make sure that I'm not getting rusty with it.

Some of the things I'm interested in (but not limited to):

• How do you use dashboards?
• What funnels do you setup?
• How do you utilize goals?
• What are your favorite metrics to report to clients?
• What are the top items on your checklist when setting up GA?
• And many others I could include here...

I'd be interested in seeing what other marketers include in their GA setup and reporting. These can be super simple or expert level tips and tricks. It's a personal curiosity I have so that I make sure I'm staying up to date with everything but if there is enough participation I will compile everything into a YouMoz post or something as a guide for us to use and share.

So please share this question with others if you can. Thanks!

I've never used LinkDetox, like trung.ngo mentions below but if they have a free version where you can just see if your backlink profile looks spammy to them at least you'd have one opinion on the matter. How many links are you looking to have reviewed?

This all depends on your purpose for SEO. Are you trying to rank well or are you trying to draw referral traffic through these links? Personally, I would shoot for the latter. Once you have your purpose down you should be able to work with your SEO and have them be totally transparent with you about the links they are building for you. If they aren't transparent with you or they give you excuses as to why they can't show you the links they have built that should be a potential red flag for you.

As for determining whether a link is quality or not, that really depends on who's eye is on it. I like to take a look at the websites that I have links on and determine if the site is real first off, then I ask myself if this is the type of site that people I care about are on. That's not to say that I don't have a few links on random sites that aren't necessarily spammy, but aren't really that quality either. What really matters is that you have a variation of links to your site.

It's ok to have a bunch of semi-quality links to your site, just make sure that you have more quality links that actually generate traffic and eyeballs. These are the links that are going to get you visitors and get you bumped up in the rankings. Just have a healthy diet of various links across the web. I hope this helps.

I would submit another sitemap within GWT for safe measure after everything is changed and 301s in place but I don't believe there is anything else that is needed. Keep an eye on the important marketing blogs because I'm sure there will be more of this sort of information in the coming weeks.

To get the star ratings under your Google organic results you must use Schema microdata in order to produce those. I don't think there's a way to get Google star ratings outside of the map packs.

It won't have a negative impact, it will just have less of an impact than a domain authority 30 site. Also, you don't want to have to monitor for when that da 16 site becomes a da 50 site, so I recommend getting links (aka online relationships) from as many of those suppliers as possible on a consistent basis.

I agree with Searchbuzz and Chris.Menke above, that testimonial and link is going to be valuable to you and your business, especially when you continue to gain these one on top of another over time.

Something else to consider here is that Google specifically said "over time, we may decide to strengthen" that signal. I know Google says a lot of things but with this I'd rather be in front of my competition. And with e-commerce I've seen more than one study that shows SSL and security badges increase conversions and trust. Not sure how helpful this is, just my two cents.

I especially like #1. I didn't even think to do specific remarketing like that to one individual or group. Do you have to get a certain number of visitors in your remarketing list before you can start serving ads or can you just have that handful of visitors?

We were planning on using Facebook custom audiences like you mentioned but I didn't know you could do that with Twitter as well, that's good to know. Thanks SamuelScott.

To go one step further than this we have been looking at physically mailing something to these decision makers along with serving them ads. Not just post cards or mailers with similar branding but also something that's a little out of the box and fun.

I have a client that wants to get highly specific with their digital marketing (SEO, Paid, and Social). In their business each sale is big enough that we've even been talked about creating specific targeting campaigns around one decision maker within a company. I can't share too much more information, so I'm hoping that makes sense.

My question is this: What are some ideas for getting hyper focused with digital marketing?

Most of my ideas for this utilize paid advertising but we've come up with a few social and organic ideas as well. I just wanted to open a discussion to see what my Moz friends thought on the topic.

Thanks in advance.