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Envato is a big company with a lot of web assets, so it is really for branding of each / ease of use. Some people that use themeforest might have never heard of codecayon before and vice versa. They also have the size of site to support this kind of layout as well, they literally have 10's of thousands of pages for each site. You also have to consider that during the development of these different sites, SEO was different as well. Exact match in domain names did more than it does now. So having theme, code and so on in the domain name helped back then too.

UPDATE I was just informed by the agency that we are working with that two pages on our website have been compromised. Index.php Hello.php Does anybody have any recommendations for malicious code identification software? Has anybody used the Browseo cloak identification tool? What is everybody's go-to tool for this sort of thing?