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No, I would not.  In fact, I just signed two new online product companies for SEO, and I'm taking them away from different product pages for each variation of the product.  Here's why: (1) Confusing Google not good. You will confuse Google all to death if you have 4 different product pages for your BOOK.  One for online, one for ebook, hardback, paperback, etc....    You need to be clear on which page you want Google to land when I search for "the best book ever" (2) Risk Duplicate Content By putting the same book/product/service description on each variation page, you risk being tagged for duplicate content.  Again, this upsets Google.  Don't do that. (3) Lack of Content Depth You will get tired and burned out on writing details on all those products, you will cut corners, and your content will end up being short or non-descriptive.  Better to write one very long product/book/service page and have buttons that allow customers to add the variations into their cart from that page.  In this way, this particular page will have deep content, images and everything else Google loves, and it won't be confused one bit on what you are trying to rank for. I've got my work cut out for me on fixing these two product pages, so at some point I'll have to follow up and share the results on my little scientific experiment.  My money is on my theory.  Bet yours is too!

Thanks for the suggestions, Darren - we did discuss this as a possible reason and we plan on testing this theory out.