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I wouldn't do anything that could look spammy, and I'd say that might. The traditional way to use an acronym is to place it in brackets directly after the first mention of the written out term i.e. "Yesterday I bought a bacon, lettuce and tomato sandwich (BLT)" and then use the acronym for the rest of the article. Write for your audience though - do they know what a BLT is? If so I might use BLT in the title. Have you done any keyword research to see which would work best? Saying all that, Google is getting better at recognising synonyms. If I type BLT into Google, I get results for Bacon, Lettuce, and Tomato too - Bacon, Lettuce, and Tomato is bolded in the search results, so Google know they're often the same thing. Edit - I've just had a thought - using an acronym might not be the best example of different phrases. Check this out: http://www.searchenginejournal.com/what-is-latent-semantic-indexing-seo-defined/21642/ and http://moz.com/community/q/latent-semantic-indexing-does-this-help-rankings-relevance You used to be able to search for synonyms in Google using the tilde ~ but they dropped the feature earlier this year.

Thanks for the quick response, Nakul. The number of affected pages are in the dozens. And we are ranking moderately, but are obviously looking at methods to rank higher. When you say "ensure each one of your pages redirects to your new .cfm" and "make sure each page is being 301 redirected", should that be done within the code of each page in question? Or can this be accomplished at the server level somehow where we can list the files we need re-directed and to where they should now point? And regardless of which method, I will still need some assistance on the coding or server setup required. Thanks!