If there are two fairly equally strong search terms that mean the same thing and want to direct people to a single page on my site, is it recommended that both phrases be placed in the H1? For example,

Bacon, Lettuce and Tomato Sandwich (BLT Sandwich)

I don't want to rank high for only one phrase while ranking lower (and potentially losing users) for the second phrase. What's the best strategy for this?

Thanks for the quick response, Nakul. The number of affected pages are in the dozens. And we are ranking moderately, but are obviously looking at methods to rank higher.

When you say "ensure each one of your pages redirects to your new .cfm" and "make sure each page is being 301 redirected", should that be done within the code of each page in question? Or can this be accomplished at the server level somehow where we can list the files we need re-directed and to where they should now point?

And regardless of which method, I will still need some assistance on the coding or server setup required.

Thanks!

Without getting into the debate/discussion about which server-side language should or should not be used, I am faced with the reality of moving an old ASP.NET site to a Coldfusion one with a different domain and different folder structure.

Example: www.thissite.com/animals/lion.aspx --> www.thatsite.com/animals/africa/lion.cfm

What is the best way to redirect individual .aspx pages to their .cfm counterparts keeping in mind that, in many cases, the folder paths will be different? If it would mean less work, I am hoping this can be done at the server level (IIS 6) rather than modifying the code on each now-defunct page.

And on a related note, how long should any redirects be kept in place?

My apologies if this has been answered in this forum in the past, but I did do a lot of searching first (both here and elsewhere) before posting this query.