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Since it sounds like the site just recently started 'doing SEO' I'm guessing it doesn't have a very established backlink profile. I'd also assume that 'Wedding Photography London' would be a pretty competitive term with some established companies sitting on the first page. Look into finding a more long-tail KW to focus on. What makes your Company special? Photojournalistic Wedding Photography - London, Essex Artistic Wedding Photography - London, Essex Black & White London Wedding Photography Traditional Wedding Photography - London, Essex Natural Light Wedding Photography - London, Essex All of these title tags above help create a stronger, more unique brand. It is better to rank top 3 for a less competitive term than it is to rank 20+ for a competitive one. As your domain becomes more powerful, you can update your title tag to go after the more competitive term.

As someone else here says, this can do more harm than good. Indexing links is sometimes necessary but there are other methods. This software builds links to your links. May be more than you generally need and leaves a foot print.