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It's not impossible by any means. It will vary heavily on the keywords and the competition and subsequently if it is worth it based on the search traffic. My recommendation for steps: Identify the phrases you are thinking of Search Keyword Tool on Adwords to identify the search traffic that warrants it Check the competition out for those pages Make a decision on what to optimised based on that

Thanks for our laugh for this morning Mike. We had no idea we were ranking for that!