Welcome to the Q&A Forum

Great answer, I would just like to add that it may be best SEO practice to use: baseball.com/new-baseball-product instead of baseball.com/newbaseballproduct Also a direct keyword match on the URL is very powerful. If the product merits the effort I would consider obtaining the URL and making a micro site in addition to creating a landing page on your main website. 2 (or even more) listing results on the first page is better then 1.