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Thats a good tip. Beware of rewording products titles though. Especially for titles where people are searching for a specific branded product or will be searching for exactly the same title.

Google doesn't like "cloaking" type things, showing them different stuff than you show the users will get you penalized. Don't do it.

Cons: May lose some of the link juice from the 301 redirect from the old URL's (between 1 and 10% is the usual quoted figure) Initial (usually short term) drop in rankings and potentially traffic of weaker site pages www.weakersite.com is a "nicer" looking URL for offline marketing than www.strongersite.com/weakersite Pro's:- If on Subfolder rather than sub directory pages will benefit from domain authority and links to domain of stronger site. Can focus future link building and on-page SEO efforts on one site rather than 2, potentially doubling the amount you can get done If building from scratch and choice of 2 sites or 1 I would say go for one. As two already exist there is more of a call to be made.