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Hi GreenHornet, Yes, the use of call tracking numbers in Local has long been a problem, because it can ruin the clarity of your all important NAP (name, address, phone number) signals. Here is one of  David Mihm's early posts on this topic, from 2009: http://searchengineland.com/be-wary-of-call-tracking-numbers-in-local-search-26895 A couple of years later, and also on Search Engine Land, Chris Silver Smith wrote this post regarding call tracking 'solutions' that could be categorized as cloaking: http://searchengineland.com/for-local-seo-lack-of-call-tracking-solution-spawns-cloaking-70198 I'll excerpt from Chris' post here, regarding options: " Avoid call tracking numbers for your website and for any online directories or online yellow pages which are being actively indexed by Google and other local search engines. Using them in banner ads, in PPC ads, and on landing pages which are set up to not be indexed is fine, so they can be used for paid search advertising with zero local SEO impact. If you have used call tracking numbers in the past or are using them now, discontinue it. You’ll need to periodically audit local information sites to see if your listing info with the tracking number continues to appear on websites online, and carefully update/remove the tracking numbers from them. If you think you’ve been penalized for using call tracking numbers from a provider who added cloaking software to your site, remove the offending code and submit a reinclusion request to Google explaining what happened. As part of your standard phone script at your business, consider asking callers directly where they found your listing. Have employees who answer the phone write down responses for you to see later. This remains an excellent and free way of polling to see how effective different channels are performing. If you are in some sort of unavoidable situation where you must get some phone tracking information, implement the tracking numbers for a brief period of time without using any sort of cloaking code. I would suggest only using tracking numbers for two or three months, maximum, and that should be sufficient to get a rough idea of how effective a particular channel is performing — then, return to using your regular phone number and audit to fix any places where the tracking number continues to appear." Also in 2011, Greg Sterling covered Telmetrics' introduction of a call tracking solution that doesn't use call tracking numbers, but to be honest, I never saw this idea covered by anyone else and can't say how heavily it was adopted or how well it works: http://searchengineland.com/telmetrics-introduces-call-tracking-without-tracking-numbers-93450 In 2012, the only thing I've really come across is part of an interview at SEOBook of Jake Puhl and Adam Zilko: http://www.seobook.com/interview-local-marketing-experts-jake-puhl-adam-zilko Here's the relevant text: "Call Tracking Recommendations (Or Not?) Back to Topics Eric: Yeah, we do see that a lot, especially with people who are trying to do campaigns with different phone number tracking, where they put different phone numbers in yellow and all these different places. Do you have anything? Do you use a specific type of call tracking application? Adam: No, we completely recommend against it, absolutely 100% against it. Any time you have any variations with your map, your name, your phone number, like Jake said, you're going to weigh down your citations, weigh down your listing, weigh down your trust with Google and that's been a big thing. We've seen, even without any other sort of off page efforts, just by cleaning up your citations across the web, we've seen a significant increase in rankings, many, many times because of that. Every now and again, you come across, say, a seven pack with dentists, you see one that maybe doesn't have a website, in a very competitive market. Typically, it's because his citations are so dialed in, he's been in one place for 30 years and the only data out there is exactly the same, so there's a lot of trust with the map. The same kind of rules apply. We completely recommend that you never use a tracking number, and if you have to use one on your site, you put it in the form of an image file, and we'll even go as far as to make the all tag on it their actual phone number. There's just no room for any confusion at all." I've not seen this discussed any more recently than this, and the consensus of opinion pretty much remains the same as it has for the past 3 years since this subject was first spotlighted. To wit: Call tracking numbers are bad for local campaigns, and if you absolutely have to use them, you need to make an effort to hide them, as discussed in some of the above articles. I suggest that you read through everything I've linked to above so that you can make an informed decision about this. Hope these resources help!

Spoke with our web designer. Whoops, apparently it might have been a plugin that forced the site to lose the www. We have gone back to the www. Thanks for your responses.

Hi Again, While it's fine to use the home address as one of the legit locations, the UPS store is taboo. It should be removed, web-wide, to avoid possible penalties of the entire account. You will need to let the client know that this violation of the guidelines could get him into serious hot water, and that he's going to need to invest in some man hours to find and remove any citations that exist of the business at the non-permitted address. This will then leave you with 2 physical addresses (the home address and the other one), both of which can be optimized for without detracting from the rankings of either. Think about McDonalds and how many locations they might have within a given city. What will be vital is that you make certain that BOTH addresses are using the 'hide address' function in Google Places as this is a service-type business. Ideally, if one is starting a new business or moving offices, there can be some benefits to getting an address as close as possible to the centroid of the city, but again, theses would need to be legit addresses. It sounds to me like you've got 2 good addresses to work with and one that needs to be removed.