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Hi Dennies and thanks, I'd done a lot of on-page SEO to try and ensure that was as good as I could get at the time but you may well be right as it has certainly been a big drop. The puzzling things about the drop is that the site has been in existence for a long time, it's a "genuine' site about Nile cruises with tons of relevant and useful content that ranked really well for so long...and then...bingo...massive drop. Yet competitors who I out-ranked and who's sites are still the same remain on page one. Very frustrating. Colin