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I was looking into it, and didnt know if a specific facebook tag such as the opengraph one or just a generic tag such as: would be better? Thanks for the reply

Does this work for both Linux server software and Microsoft server software? Should there already be an .htaccess file or do you usually have to upload it to the server files via FTP?

I agree with the branding vs. SEO discussion on this topic--it's a mix really. People like efficiency, and when it comes to typing web site addresses, it's no exception. Our company name is 'SMC Corporation of America' but when it came to domains, we went with SMCUSA.com. SMC.com would have been better, but was already taken by SMC Network Equipment. You may also want to consider other domains, such as .net, .biz, .us, etc. While it seems Google prefers .com names, it may provide you with more options and you can use a name for branding purposes.

I'd start by finding out what sites the people who use your service hang around on. Is it biz opp and affiliate sites or something else? Then target those types of sites. Plus you can always try getting some high quality content featured on tech review sites. Maybe an infographic that transparently explains how the schemes work or an alternative review of a product? Just my 2c.