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Grace: Arrgh!!! No, no, no...the advice given to you is all wrong! It's generic and outdated. And it's not appropriate for you I know because I am  an editor and TV news guy turned "web strategist" and SEO guy. My clients include leading authorities in the nutrition, health, food, and fitness fields. Many are leading authors and experts. Nor will the generic keyword advice you will find in most guides prove to be especially helpful. That's because you have something rare: the ability to create high quality content for both your own site and other sites. There is a pretty easy way through a Wordpress plug in of applying one or two key phrases to each blog post, (past and future) while also picking up the headline of the post (which should be especially written with this in mind.) The meta descriptions should combine general info on your site with specific i nfo on the specific post. I'm not sure what you mean by "attaching key phrases". Are these meta keywords (don't bother) or tags within WordPress designed to bring up similar posts for readers? I agree that it all begins with which keywords you are targeting. It sound to me like you may be dividing your focus. For example, in the SEO title cited, there is no indication of the topic of the blog: Dessert Recipes. You may be getting useless traffic from people who want to buy chocolate cakes from a shop or mail order. And what if I'm not interested in chocolate cakes but pineapple cake? There is no indication the blog may be useful. Feel free to PM me. I have more than enough on my plate on the moment (so to speak!) but would be happy to talk to you on the phone.

Truthfully, implementing these tags properly is way too complex, and I'm not thrilled with Google for how this solution has been structured. Stuart's absolutely right, though - rel=prev/next aren't being used properly on the current site. If you're mid-redesign than probably best to do it right on the new site, as it's not a catastrophe.