Welcome to the Q&A Forum

Nice improvements. My next suggestions are: Remove your left sidebar from Arai Auto Helmets to Arai Pinlock. Your Arai New Products and Arai Popular Departments from the lower right sidebar can be placed in the area of the left sidebar where the removed blocks used to be. Your "New 2010 helmets" probably should be updated or removed For your "Best Selling Helmets" you currently show 9 helmets. It seems like too much content for your home page. If you wish to keep that block, I would suggest removing 2 rows and keep the third. For meta tags, you can remove your meta keywords tag as it offers no value at all. You can also remove your meta robots tag. Index, follow is the default setting for all web pages so it is just another line of unnecessary code. With respect to your title and header tag, you need to perform keyword research to determine the best terms for your site. For example I noticed "arai helmets" shows 74k searches per month, but "arai racing helmets" shows only 480. You want to focus all the relevant variations with your site's inner pages, not the home page.