Questions
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Domain change - slow & easy, or rip off the bandaid?
Hi Goedekers, I have to agree with Shane on this one. There may be legitamite reasons for wanting to run both websites at once, but the potential to send confusing signals to the search engines is so great that I would highly recommend to "rip the band aid." The biggest risk is mass duplicate content - which might take a hit on your rankings for weeks or months. Yes, you can solve this with either canonical tags or meta robots or redirects, but usually the best solution is the simplest. Sounds like you've done your homework. If you haven't already, I highly recommend the following articles. Whether you do everything by the book or not is up to you. https://seogadget.co.uk/domain-migration/ http://www.seomoz.org/blog/web-site-migration-guide-tips-for-seos Good luck!
Intermediate & Advanced SEO | | Cyrus-Shepard0 -
Google Places preview showing for business name, but not URL
Hi Again, Number1Direct, Thanks for providing the additional information. Yes, this is a tough situation because you have branded your website differently than you are known locally. Because of this choice, you may not be able to get Google to show your Place Page for the 'number1direct' queries, because it looks pretty clear that this brand name is associated with an e-commerce website. I do have a few thoughts, though: 1. You should not be using a toll free number on your Google Place Page. That absolutely must be a local area code phone number. 2. Similarly, I would recommend that if you want to do all you can to associate your domain name with your actual business name, you couch all 800 numbers in image text and put your local area code phone number in real text down with your address in the footer and on the contact page. 3. I would also recommend using hCard or schema to display your NAP (Name, Address, Local Area Code Phone number in the footer and on the contact page). 4. I see Goedecker's in the title tag of your homepage. I'd put it first in order on the contact page and I would refer to the business as Goedecker's Number 1 Direct throughout the copy on the website. I realize, this is a little awkward but you want the connection to be as clear as possible. 5. I would move break the Contact Us link out of the About Us section up into the main navigation and give it its own top level link. 6. I would add content to the homepage explaining 'Visit our Store at 13850 Manchester Road, Ballwin, Missouri 63011' or shop here on our website'. These are some tweaks you could make to see if it makes a difference. While it's impossible to force Google to change the way they display results for a query, you can influence this. Right now, your website is very much geared to being a virtual shopping destination. If you can alter that emphasis to give more focus to the local nature of your business, then you might see a change in how Google is perceiving your company. Good luck! Miriam
Vertical SEO: Video, Image, Local | | MiriamEllis0