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Hi, I don't want to insult you with to basic of an explanation so please tell me if this isn't what you mean and im over simplifying it. Find a link on your website, right click it and click on inspect element, this will bring up a developer panel at the bottom of your browser (its different for each browser, but there are all similar.) It will have the code that makes the link highlighted amongst the rest of the code that makes up the page. For instance the "The Mission" link in your footer has this code The mission <a  ="" link="" tag<br="">href="">  = the URL parameter where the link should follow</a>  = closing the tag where the link stops Best SEO practice is The mission You should then take this 1 step further for best SEO and include a title parameter for the link which would look like this  The mission Edit: Can't spell