Questions
-
How do I get rid of irrelevant back links pointing to missing pages on my site
Hi getzen, The primary problem here is that these links are resulting in 404's which can hurt your site. If they are just not terribly relevant, but may produce traffic that is useful to you, then you can create a nice "Oops!" page to give visitors options to go to other pages on your site (we call this our "Bounce Page"). This is preferable to a "catch-all" redirect to your home page when you know that the likelihood of a high bounce rate is a concern, since Bounce is now known to be a ranking factor for major Search Engines. If you are clever with the design of this page you can create ways to keep these non-relevant visitors on the page (rotating banners with funny or clever images, or maybe a video embed could be used). The primary goal is to eliminate the 404 Errors, but to also be mindful of the impact of Bounce. Hope that helps, Sha
Technical SEO Issues | | ShaMenz0