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Thanks for your answer Jane. The competition is a mix of some sites being very small and more targeted then us, and some less strong domains doing better. I guess this highlights the importance of not having too many narrow pages which end up being weak. Before the homepage started to rank, there was another wrong page ranking in a similar way until i removed the wording from it also, in the effort to make the correct page show, but looks like google just goes up to the next strong candidate.