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Hi There,

Simply re-ordering your content is not going to make it any more unique. I've seen mashing up content help sometimes (depending on how trustworthy the site is) but changing the order of the same phrases doesn't add to the uniqueness of the page. Honestly, the results probably aren't worth the time required to do this.

Good luck!

Geoff

This is really a market research project, and you have a few different ways to figure out who your customer is.

You can get market research reports - Here are a few examples that turned up from a Google search:

MarketResearch.com | IBISWorld.com | TrendReports.com | ResearchAndMarkets.com

You could also do your own market research through a site like AYTM.

You could also use a service like Qualaroo to ask your website visitors questions or you could create a survey on a site like AYTM but send it to your previous customers instead of their panel.

With the data that you gather in the above processes, you can begin to build personas as already suggested.

Good luck!

-Geoff

As everyone else has said, it doesn't really make a difference whether you have a file/extension as part of the URL. But if you do change your URLs and 301 redirect the old URLs to the new, you will lose some link equity (typically about 10%-15%); I'm not sure if this devaluation is reflected in OSE/Moz metrics.

That said, I would recommend showing the directory without a file extension (using consumerbase.com/ instead of consumerbase.com/index.html). If you change platforms in the future to something that runs off PHP or some other language, displaying .html file types might not be an option but you can always display the directory. If you set yourself up now to display without the doc type, you don't have to worry about these changes in the future as much.

Hey Fabrizio,

I think this is a very case by case issue. For musicianspage.com, I would probably lean towards make it JS based or removing it primarily because most of the profile pages that I saw are pretty empty and I wouldn't want search engines to find a lot of thin content here.

There could be value in this if all users had a more complete profile AND they participated in a lot forum threads - this could help with content discovery (for the threads) and pass link equity to the threads, helping them bring in traffic. If this is your goal, you would need to do a leader board, not just online users, so that you are getting users who have actually answered questions and these users are most likely to invest in their profiles and fill them out well. As it stands now, if you want to keep the online users, I'd probably make it JS based.

Good luck!
-Geoff