The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. Will changing order of bullet points in product descriptions add some uniqueness?

    Will changing order of bullet points in product descriptions add some uniqueness?

    On-Page / Site Optimization
    3 3 145
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • lcourse
      lcourse last edited by

      We write our own unique product descriptions and have a unique product video for each color variation and multiple unique product images and display seperate user reviews per color variation.

      We prefer to have seperate product pages for each color variation for several reasons (targeting color searches and user experience seeing all color variations when browsing category pages).

      Product descriptions of color variations are quite similar.
      I was thinking about spinning dynamically order how bullet points of product descriptions are presented to add some more uniqueness.

      I am not expecting a massive impact, but do you think this increases a bit googles perception of page uniqueness?

      1 Reply Last reply Reply Quote 0
      • dotfly
        dotfly last edited by

        It`s possible that it might have an effect on your serps BUT just changing the order of bullet points, this is no real criteria for unique content.

        Imagine that there is software which is able to identify plagiarism. If you run that software the result would be, that your sites have the same text/content and therefore it`s identified as DC - this is what Google will recognize also. I

        t doesn`t matter if you arrange your information in a different way then.

        So the question is if this would also have a negative impact? Don`t you think so?

        1 Reply Last reply Reply Quote 0
        • GeoffKenyon
          GeoffKenyon last edited by

          Hi There,

          Simply re-ordering your content is not going to make it any more unique. I've seen mashing up content help sometimes (depending on how trustworthy the site is) but changing the order of the same phrases doesn't add to the uniqueness of the page. Honestly, the results probably aren't worth the time required to do this.

          Good luck!

          Geoff

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post
          • With generic product like screws, for example what is best practice when writing descriptions? It's tough writing unique content for something when the only difference is lengths
            MiriamEllis
            MiriamEllis
            1
            6
            57

          • Will it upset Google if I aggregate product page reviews up into a product category page?
            mememax
            mememax
            0
            3
            439

          • Adding Content Banners / Unique Descriptions to Ecommerce Category / Product Pages
            ggpaul562
            ggpaul562
            0
            3
            107

          • Product content length & links within product description
            EGOL
            EGOL
            0
            2
            1.0k

          • I have an eCommerce Site with in some cases, 100s of versions of the same product. How do I avoid "duplicate content" without writing literally 100s of unique product descriptions for the exact same product?
            Everett
            Everett
            1
            7
            155

          • Noindex or canonical tag for products which have no unique product description?
            Martijn_Scheijbeler
            Martijn_Scheijbeler
            0
            3
            170

          • How unique do product descriptions need to be?
            ewanr
            ewanr
            0
            5
            1.0k

          • How unique should meta descriptions be?
            DavidKauzlaric
            DavidKauzlaric
            0
            4
            1.0k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy