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Thank you Simon, Is there a more powerful way to get my specific Squash Racquets page ranked higher in addition to additional content and optimization?

Thanks Keri, Will do that. Appreciate your quick response. Cheers Geoff.

We had a similar situation on our website, and it ended up being a very simple solution. We had in the code some places where it formated URLs in in the opposite case for instance, both: http://www.racquetsource.com/photogallery.asp?productcode=001.KA601 and http://www.racquetsource.com/PhotoGallery.asp?ProductCode=001.KA601 work, and the search engines and SEOmoz see them as different pages. We combed our site and looked for links that pointed to the opposite, and were able to reduce the number of errors our our site tremendously. Good luck!