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I'm wanting to do a comprehensive Adwords Keyword map in excel before implementing it to an Adwords account. This would involve planning my Ad groups and listing keywords in each group.

I've read RIchard Stokes Ultimate Guide to PPC advertising to do this effectively and find his process a sound one. He endorses the use of his product Adgooroo's SEM Insights to do this analysis comprehensively. However, it appears that this product is quite costly and I'm looking for a more cost-effective solution.

Can anyone give me some recommendations or alternative other than the Google Keyword Planner Tool to do a thorough analysis and thereby produce and import mass lists of keywords into my Adwords Campaign?

Just wanting to understand the importance of clean URLs in regards to SEO effectiveness.

Currently, we have URLs for a site that reads as follows: http://www.interhampers.com.au/c/90/Corporate Gift Hampers

Should we look into modifying this so that the URL does not have % or figures?

Does anyone know of a tool (paid and free) that allows you to collect all comments made about a specific brand/business across social media, blogs and online news? Many of our clients are wanting 'insights' on their brand/business and would like people's views, as expressed via social media, blogs and online news to inform this.

Any help would be greatly appreciated.

We have an issue with some clients on a Wordpress CMS where title tags implemented on a Yoast SEO plugin for the Homepage are not coming up as we'd implemented them. However, the source code shows we'd implemented them correctly according to what we'd wanted.**For example, this is the title tag we implemented in the CMS:Towing Services Alberta | Jack's TowingSource code shows:Towing Services Alberta | Jack's TowingHowever, SERP results shows:**Jack's Towing | Towing Services Alberta This is not an issue with the rest of the other pages and there isn't a global template for our client's sites. It's perplexing that it's only happening on the Homepage and this is across for 3 of our clients' sites.Even more perplexing, recently we've noticed that SERP is only showing the client's business name as the title tag and this is across for 2 out of the 3 clients we'd mentioned above. Nothing has changed in the back-end.Would appreciate some insight on this issue!