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Patrick, Great answer! I think the fact that certain numbers in the "Avg. monthly searches" field appear repeatedly can be a bit confusing. Now that I know this field means Exact Match, I guess it follows that the numbers in that field are rounded coarsely, or in such a way that tends to produce similar numbers. For instance, the two keywords in the set which each have 5400 searches. Anyways, thanks for the great answer. It is very helpful and encouraging to know that the result I am chasing after may yet offer good potential. Warmest regards, Greg