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Hi Dave, Thanks for the reply, the video content idea is a good one.  My main concern right now is not differentiation as I am confident we can do that.  I have built up a couple of other successful trading sites including Dailyfx.com when I was at FXCM, informedtrades.com (my youtube videos have millions of views), and more recently learnbonds.com. While I know a lot about writing and promoting content I don't know a whole lot about the technical side of SEO.  I know the basics, use the YOAST seo plugin etc but nothing more.  Have you or anyone else reading this ever bought an existing site and if so what where the initial steps that you took to make sure that everything was setup correctly from an SEO standpoint?  Any additional thoughts would be appreciated. Thanks Dave

Thanks for the response mike I think those are some good general SEO tips. Specifically what I am looking for however is advice on how to handle content which is similar in nature but updated on a regular basis like the example pieces I sited. Any additional advice on that subject would be appreciated. Thanks Dave

No problem at all. Glad I could help and good luck!