Welcome to the Q&A Forum

First, I would do keyword research to look for some long-tail keywords. Then, I would do an analysis on who is ranking for those keywords. Then, I would start developing new internal pages on the site as well as new content targeting those keywords. Start sending out guest blog posts, press releases, and link bait as ways to gain new inbound links. Build these more specific keywords into your site. You should be on your way to higher rankings as long as your links are coming from quality websites. You can also work to improve your on-page SEO even further.

What I'm seeing is the overwhelming primacy of relevance. I've seen sites with links from a mere 10-12 websites get top 4/5 positions (beating sites with 50 times as many links) -- because those few links are deemed highly relevant. A key metric appears (from what I've seen) the referring sites/pages having part or all of the referring keyword (or a variation of it) in their url.

Of course you should have images! I'll give you the top referrers in the last 24 hours: http://www.golfingdb.com - New but, I get a lot of real visits from here. http://www.golfmax.com http://www.golfyellowpages.com Hit'em straight!

Hi guys, Thanks for the quick replies, I really do appreciate it. It seemed to be when I add multiple products, say over 5 and they all have the phare golf shirt in, it seemed to have a negative affect on ranking  i.e they would fall dramatically.

Rankings to fluctuate from time to time, but I see your site ranking 9 for trendy golf clothes and 7 for funky golf. It is probably entirely unrelated, but another user posted today about seeing his site fall off the serps for his phrases, but both I and another user saw his site on page 1 for his terms (that was google.com US though).