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Thanks for your prompt response EGOL I agree that asking those questions to the people directly involved in the business would yield interesting and valuable results. However, this project requires that we survey the organization's clients. The clients are directly impacted by the performance of the organization's website, and as such, they will be interested in helping out. As such, I'm curious as to what questions would be most valuable to ask. The results of the survey need to direct the SEO plan to some degree, so the questions should relate to how the organization can improve their website, mainly from an SEO perspective. Does this make sense? Further feedback would be much appreciated!

Gabriel- It's no problem for these codes to appear in other sections of the page.  There are many character sets out there, and what may appear great to you (without codes) looks like gibberish to someone else.  The codes help make for a uniform experience for everyone.  For instance, there are no "smart quote" keys on your keyboard, yet some programs (like Word) will automatically insert these for you.  To have these on a web page most systems will convert these to codes for you.  The ampersand, however, falls into this category since it's often an escape character for other characters. So, the place we're still really most concerned about is the meta title.  I'm not sure why the mb_convert_encoding() function didn't work for you? If you'd like me to take a closer look feel free to message me.  This is solvable - I've done it before on WP sites.